Is Nothing Leaving Global Markets Like OnePlus?

Nothing is pushing back hard against a report claiming it’s about to pull out of more than a dozen countries. Indian outlet Digit reported on July 24 that Nothing was preparing to exit 12 or more markets, including Japan and parts of Europe and the Middle East, alongside major workforce cuts and R&D changes tied to weaker global shipments and rising RAM and storage costs.

Co-founder Akis Evangelidis called the market-exit claims “fake news,” stating plainly that Nothing is shutting down operations anywhere. What he did confirm is a restructuring of new dedicated business units, including an AI-native one, and a shift toward consolidating individual countries into regional hubs. That’s a meaningfully different story than the one Digit told.

The sales numbers are where things get genuinely murky. Digit’s report pegged the Phone (4b) at roughly 20,000 units sold globally since launch, with the 4a and 4a Pro combining for around 150,000 a steep drop from the 2 million units Nothing reportedly moved in all of 2025. Evangelidis disputes this directly, claiming the Phone (4b) sold 29,537 units on day one alone, which he says is a record for its price segment. Two sources, two very different pictures, and no independently verifiable data from either side yet.

Layoffs are real, though the scale is contested Digit cited a 40% global headcount reduction with deep R&D cuts in China and London, numbers Nothing hasn’t confirmed. This isn’t happening in a vacuum either; Nothing already killed its planned CMF Phone 3 Pro successor earlier this year once rising component costs made the pricing math stop working.

Nothing isn’t OnePlus, and it isn’t leaving markets. But a company restructuring teams and disputing its own sales figures publicly is still a company under real pressure worth watching before assuming your local Nothing lineup is safe long-term.