Samsung Raises Galaxy A37 and A57

Memory Prices Are Up 200% and Budget Smartphones Are Paying the Biggest Price

Samsung has reportedly raised prices on the Galaxy A37 5G and A57 5G in India, again, just five months after both phones launched. The revised prices reportedly went into effect August 22, with increases ranging from ₹2,000 to ₹5,000 depending on the configuration.

The 12GB/256GB A37 jumps from ₹52,999 to ₹57,999, a 9.4% increase, while the equivalent A57 configuration goes from ₹62,499 to ₹67,499, up 8%. The cheapest A37 configuration got off easiest with just a ₹2,000 bump to ₹43,999. Worth noting the pattern here: the higher-RAM variants took the biggest hits, while the entry-level model absorbed the smallest increase.

This isn’t even the first price jump these phones have seen. Both launched in March already priced above their predecessors, the A57 started at €529 in Europe versus €479 for the A56, and the A37 opened at €429 against the A36’s €379. So this August revision is a second increase stacked on top of an already higher starting price, not a one-time correction.

Samsung hasn’t given an official reason for this specific hike. The broader context, though, is a rough year for memory and component costs across the smartphone industry, with analysts already tracking MSRP increases from multiple manufacturers through 2026. That’s the same pressure that’s been driving up prices on phones well beyond Samsung’s lineup.

One thing worth flagging: Samsung’s own India store reportedly showed both phones out of stock at the time of the report, and not every retailer had updated pricing yet, so treat this as the direction things are heading rather than something you’ll see reflected everywhere immediately. If you were planning to buy either phone in India, sooner is probably cheaper than later.


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