Apple’s price hikes aren’t stopping at hardware. Fresh off raising costs on Macs and iPads, the company has now quietly bumped up prices across Apple Music, select Apple One bundles, and AppleCare+ coverage.
In the U.S., the Individual plan climbs from $10.99 to $11.99 a month, Student jumps from $5.99 to $6.99, and Family sees the biggest hit, rising $3 to $19.99 a month. Similar increases are showing up in the UK and parts of Europe. Apple hasn’t officially explained the change, but reports point to rising music licensing costs as the likely driver.
If you’re on Apple One Family or Premier, expect to pay $2 more per month. Family now runs $27.95, Premier $39.95. The good news: the Individual Apple One plan is staying put, so solo subscribers are unaffected.
AppleCare+ for Macs and iPads is going up by roughly $0.50 a month or $5 a year, moving eligible plans from $7.49 to $7.99 monthly. Importantly, this only hits new subscribers signing up after the change if you’re already covered, your existing rate stays exactly the same.
Apple hasn’t issued a formal statement, but the timing lines up with broader cost pressures. CEO Tim Cook has previously pointed to rising memory and component costs tied to AI demand as a factor behind recent hardware price increases, and AppleCare+ appears to be following that same trend.
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