London-based startup Nothing, founded by Carl Pei, has raised $200 million in a Series C funding round led by Tiger Global, with support from Google Ventures, Qualcomm Ventures, and several other backers. The new investment pushes the company’s valuation to around $1.3 billion.
In just four years, Nothing has built a reputation for bold, transparent designs and its Glyph interface, but this funding signals a shift. The company wants to move beyond just good-looking hardware into creating AI-native devices. Pei says the next phase is about software that adapts to people’s lives, with interfaces that change depending on context and usage.
Nothing has already crossed $1 billion in sales and shipped over five million units worldwide. While its global smartphone share remains under 1%, the company holds about 2% of the Indian market, one of its strongest regions. With this funding, Nothing plans to expand distribution, strengthen its supply chain, and scale innovation faster.
The challenge now is execution. Competing with Apple and Samsung on hardware is tough enough; building an AI-first ecosystem that feels personal, private, and reliable is even harder. Still, the strong investor backing suggests confidence in Nothing’s vision.
If Nothing can deliver on its AI promises while keeping its signature design flair, it could grow from a niche player into a genuine competitor in consumer tech.
