Apple has officially scheduled a “Special Apple Experience” for March 4, 2026, at 9 a.m. Eastern Time. Instead of hosting the event at Apple Park, the company will hold simultaneous media gatherings in New York City, London, and Shanghai. The format appears different from Apple’s traditional keynote presentations, with reports suggesting a more hands-on press experience rather than a large-scale livestream event.
Although Apple hasn’t confirmed what will be announced, industry reports point to several likely hardware launches. A more affordable iPhone model, widely expected to be called the iPhone 17e, is tipped to headline the event. The device is rumored to feature a 6.1-inch display, MagSafe support, and Apple’s latest A-series chipset, positioning it as a budget-friendly option in the lineup.
On the Mac side, Apple is reportedly preparing updates to its MacBook range. This could include refreshed MacBook Air and MacBook Pro models powered by next-generation Apple Silicon, as well as a possible lower-cost MacBook variant designed to appeal to students and casual users. New iPad models are also said to be in development, including an updated entry-level iPad and a refreshed iPad Air.
The colorful Apple logo featured in the event invitation has sparked speculation about new color options, particularly for upcoming Mac devices. Interestingly, the March 4 date falls during the same week as major global tech activity surrounding Mobile World Congress, suggesting Apple may be aiming to capture industry attention at a strategic time.
With multiple product categories rumored to be involved, the March 4 Special Apple Experience is shaping up to be Apple’s first major hardware showcase of 2026. More details are expected to emerge as the event approaches.
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