Verizon has launched one of its most aggressive holiday deals of the 2025–26 season in a bid to counter T-Mobile’s holiday growth and early 2026 price-war pressure, unveiling a promotion that lets customers score four Apple iPhone 17 Pro devices essentially “for free” when they switch or add lines without requiring any trade-in. The offer is part of the company’s broader ‘4 for Free’ push on unlimited plans, signaling a rare move toward ultra-competitive pricing as carriers battle for subscribers.
Under’s promotion, customers who sign up for four new lines on the Unlimited Welcome plan (at around $25 per line/month with AutoPay plus taxes and fees) can get four iPhone 17 Pro phones at no upfront device cost meaning the phones are credited monthly across the term so subscribers effectively pay only for service while the devices are covered. No trade-in is required, making it easier for families or multiple-line households to upgrade to premium devices without having to trade in older phones.
The deal also extends beyond Apple’s flagship’s holiday hub and lists Samsung Galaxy S25+ and Google Pixel 10 Pro XL among the devices available under similar “4 lines + free device” terms with Unlimited Welcome plans, all without trade-in prerequisites. These offers are designed to stand out against traditional promos that typically insist on trading in older devices or adding higher-tier service plans to unlock free devices.
Industry analysts view aggressive pricing and no-trade-in terms as part of a broader push by major U.S. carriers to ramp up device-centric promotions during the peak holiday season and into early 2026 a period that increasingly resembles a wireless price war, driven by competition with T-Mobile’s own “no trade-in” multi-line deals and carriers eager to boost subscriber growth ahead of next year.
The promotion has sparked buzz among consumers on forums and social feeds, with some reporting that bills for four lines with “free” phones still include typical taxes and fees, and that the billing credits to zero-out device costs extend over long-term installments a standard carrier practice that makes the deal compelling for multi-line customers but also locks them into service commitments.
Verizon’s push underscores how device incentives are now central to customer acquisition strategies, especially as carriers play catch-up with rivals and work to maintain growth momentum beyond traditional data plan competition. With holiday promotions now bleeding into early 2026 pricing strategies, consumers are likely to see even more aggressive and creative offers from all major U.S. carriers in the coming months.
Discover More Verizon Expands 5G Slicing To Small Businesses For Low-Latency Tasks
Discover more from Phoonomo
Subscribe to get the latest posts sent to your email.
