Apple just wrapped up a strong Q4 with $102.5 billion in revenue, and CEO Tim Cook isn’t slowing down. In an interview with CNBC, Cook revealed that despite impressive numbers, Apple is still dealing with supply shortages for several iPhone 17 and iPhone 16 models.
Looking ahead, Apple expects even stronger results in the holiday quarter, projecting a 10–12% revenue increase for December.
Cook also confirmed that Apple’s long-awaited AI-powered Siri update originally expected this year has been delayed again and is now planned for release in March 2026. This major upgrade will bring deeper AI integration across Apple devices.
Additionally, Apple plans to expand its AI partnerships, building on last year’s collaboration with OpenAI. While Cook didn’t name specific companies, he hinted that Apple is open to working with more AI providers for its growing Apple Intelligence suite.
On the business side, Cook addressed the impact of tariffs, revealing Apple faced $1.1 billion in extra costs last quarter, with another $1.4 billion expected in the next. Despite these challenges, Apple’s momentum and focus on AI innovation seems stronger than ever.
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